Some of you know that I sell my handwork online. And my husband sells software to picture framers. If you own a picture frame shop and are looking to grab the 30-something demographic who are so reluctant to walk into your store, Etsy is the place to be to expand sales and attract new clientele. Etsy provides you with an easy-to-use interface and a worldwide marketplace of over 42 million unique visitors monthly. Setting up e-commerce through your own shop website can be useless if no customers visit your site. Etsy already has huge visibility and fantastic SEO so why reinvent the wheel.