Some of you know that I sell my handwork online. And my husband sells software to picture framers. If you own a picture frame shop and are looking to grab the 30-something demographic who are so reluctant to walk into your store, Etsy is the place to be to expand sales and attract new clientele. Etsy provides you with an easy-to-use interface and a worldwide marketplace of over 42 million unique visitors monthly. Setting up e-commerce through your own shop website can be useless if no customers visit your site. Etsy already has huge visibility and fantastic SEO so why reinvent the wheel. 
I have been selling my handknit chair pads, my mixed media art and nostalgic vintage on WaveSong on Etsy for three years, ever since my daughter got me hooked. Read my latest article
Evelyn Ward de Roo 
Thank you for the information. I have heard of Etsy, but now I think I will look into this for sure. Any other information you can provide for an up and coming frame shop please feel free to share.
Lynn, I will contact you privately.